May 25, 2023

Amerisure Selects the Hi Marley Insurance Cloud as Its Communication and Collaboration Platform

Leading Commercial P&C Carrier Transitions to Hi Marley from Zipwhip

Boston, MA – May 25, 2023 — Hi Marley, creators of the only insurance-focused collaboration platform powered by SMS, is proud to announce that leading commercial property and casualty insurance provider, Amerisure Insurance, has selected Hi Marley to enhance communication with policyholders.

Headquartered in Farmington Hills, Michigan, with service centers across the U.S., Amerisure has helped protect construction, manufacturing and healthcare organizations for over 110 years. The key to Amerisure’s success is its award-winning innovation, industry-leading customer service and a claims experience that is second to none. The Hi Marley Insurance Cloud will enable Amerisure’s policyholders and claimants to easily communicate with claims professionals via text messaging throughout the claims process, improving customer satisfaction and cycle times.

Texting is already a widely accepted tool at Amerisure. The biggest champions—field-facing claims adjusters—use text messaging with injured workers and third-party auto claimants to streamline communications and increase efficiency.

“It was a very easy decision to move to Hi Marley,” said Laurie Pierman, Vice President of Claim Operations at Amerisure. “Hi Marley is built for insurance and helps us provide a higher level of service beyond what’s expected as the standard. The platform offers new capabilities that we didn’t have previously, such as using artificial intelligence to identify conversations that need immediate attention and address those conversations faster.”

Additionally, Amerisure is looking forward to the platform’s integration with Guidewire ClaimCenter, that will make communication and collaboration seamless for adjusters. The carrier is also excited about Hi Marley’s Coaching Capabilities and providing increased visibility and transparency to leaders, so they can better understand what’s happening with claims in real-time.

“Everyone communicates via text; it’s a lot easier to use this channel in our lines of business to get in touch, gather information and quickly answer questions,” said Pierman. “It’s only going to get easier with Hi Marley. We know that not every text is created equal, so now we can help our adjusters understand where they need to focus, help our leaders develop their teams, and help our organization provide enhanced customer service and a better experience.”


About Amerisure Insurance
Amerisure is a leading provider of commercial property and casualty insurance solutions for U.S.-based construction, manufacturing and healthcare businesses. Licensed in all fifty states and available through an exclusive network of elite independent agents, the company upholds an “A” (Excellent) financial strength rating, industry-leading service scores, and multiple awards for innovation. Amerisure has been in business for more than 100 years and is consistently named among the best places to work in the industry and throughout the nation. To learn more, visit


About Hi Marley
Hi Marley is the intelligent communication and collaboration platform for the insurance industry. Built by people who know and love insurance, the platform enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders. Hi Marley’s industry leading analytics deliver novel insights that fuel continuous improvement. The solution is built for the enterprise – fast to deploy, easy to use and seamlessly integrates with other core systems. Hi Marley is empowering the world’s leading insurance carriers to reinvent the customer and employee experience. Learn more at

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Media Contacts 

Hi Marley

Amy Finn, VP Marketing  [email protected]