How Can Insurers Keep Up with Customers’ Evolving Service Expectations?

There’s an opportunity for carriers to transform service interactions, add value, and drive customer satisfaction, loyalty and retention.

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Survey Reveals How Carriers Can Modernize Service Interactions

Hi Marley surveyed 1,000 homeowners, renters and automobile insurance policyholders who interacted with their carriers over the past six months to learn more about their recent service experiences, expectations and preferences.

Download the full report to explore insights that can help carriers rethink how they provide service through communication options and AI-driven automation to improve speed, efficiency and customer satisfaction.

Five factors influence policyholders' comfort level with using AI to handle service requests: AI's ease of use, familiarity, trust, accuracy, and preference for human interaction.

Policyholders expect fast, convenient service options that allow for human connection when needed

59% of respondents say speed of resolution is the top factor when selecting a channel to handle a service request

65% of policyholders are comfortable or very comfortable using AI-powered conversational tools to handle a service request

54% of surveyed say the ability to communicate with a human representative is important for the service experience

Policyholders show strong interest in texting, but few carriers provide a texting option for service requests.