April 09, 2019

Insurance Technology Platform Hi Marley Closes $8.7 Million in Series A Funding

The Easy-to-Use Hi Marley Platform Advances the Union Mutual Insured Claims Experience in New and Innovative Ways

Montpelier, VT and Boston, MA – August 18, 2020 – Hi Marley today announced a partnership with Union Mutual of Vermont Companies to employ Hi Marley’s insurance-focused, innovative texting platform to enhance the customer experience. Union Mutual takes great pride in its ease of doing business through its superior service and dedication to innovation. Streamlining the claims process and adapting to the ever-changing InsurTech landscape is one example of their commitment to this philosophy.

Union Mutual engaged formally with Hi Marley after a successful pilot program. Using Hi Marley, Union Mutual claims adjusters can now quickly and easily communicate with policyholders through text messaging to review and settle insurance claims.

“The trial was so easy to get up and running,” noted Jeffrey Pryce, Assistant Vice President, Claims. “Hi Marley staff worked very closely with our adjusters and IT staff to be sure that all of our training and analytics needs were met. We are not often presented with a software solution created by insurance professionals for insurance professionals. This tool fills a gap within our industry and we are excited to bring this needed service to our insureds.”

Union Mutual values the metrics and analytics received from the Hi Marley platform. They noted shorter claims cycle times and increased positive customer feedback data as two of the most compelling results they’ve been tracking. Because of this, along with ease of set-up, training and use, Union Mutual is considering ways to incorporate the texting platform into the underwriting process and other areas of the insurance lifecycle.

“This was a meaningful partnership from the start,” noted Mike Greene, CEO of Hi Marley. “Union Mutual is fully committed to using innovative solutions to monitor and improve the customer experience. The Hi Marley team was eager to partner with an organization so laser-focused on the customer’s needs and experience at all stages of interaction.”

Donna D., a Union Mutual customer, shared her experience communicating with her agent, “Five [stars] of course. You have restored my faith in insurance people. You have been honest and straightforward while dealing with me and I appreciate it.”


About Union Mutual 

Union Mutual of Vermont Companies, founded in 1874, is a property casualty insurance group consisting of Union Mutual Fire Insurance and New England Guaranty Insurance Company Inc., both based in Montpelier, Vermont; and Community Mutual Insurance Company, based in Latham, New York. The Companies write a total of $187 million in direct premium annually through independent agents throughout New England and New York, and are all rated A-(Excellent) with a Positive Outlook by A.M. Best.

About Hi Marley

Hi Marley is the intelligent communication platform for the insurance industry. Built by people who know and love insurance, the platform enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders. Hi Marley’s industry leading analytics deliver novel insights that fuel continuous improvement. The solution is built for the enterprise – fast to deploy, easy to use and seamlessly integrates with other core systems. Hi Marley is empowering the world’s leading insurance carriers to reinvent the customer and employee experience. Learn more at www.himarley.com.


Media Contacts

Union Mutual
Anna Grearson, Branding & Communications Specialist
[email protected]

Hi Marley
Amy Finn, Director of Marketing
[email protected]

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