September 17, 2018

Hi Marley Wins 2018 SMA Innovation in Action Solution Provider Award

First Time Two SMA Awards Associated with a Single Company

Boston, MA — September 17, 2018 – Hi Marley, the first intelligent conversation platform built specifically for the insurance industry, has been awarded the 2018 SMA Innovation in Action Award as a solution provider. Hi Marley’s first insurance carrier partner, West Bend Mutual Insurance Company, was also named a 2018 insurer award winner for innovative initiatives through its partnership with Hi Marley. This is the first time two SMA awards have been associated with a single company. Strategy Meets Action (SMA) is a leading insurance strategic advisory firm. The awards were presented today during the annual SMA Summit.

“West Bend and Hi Marley together clearly demonstrated transformational success, and we are honored to have both companies as award winners. Hi Marley’s AI-based conversation platform is helping insurers revolutionize the customer experience with easy, fast, and transparent communication,” said Deb Smallwood, Founder and CEO of SMA. “And West Bend’s successful deployment of Hi Marley’s platform not only created a powerful way to transform interactions with their customers, it streamlined the claims process and closed claims faster as well – win-win for everyone. Congratulations!”

“Working with the team at Hi Marley has allowed us to create a new model of service that is not only pleasing our customers but intriguing our colleagues,” commented Karin Bogenschneider, Director of Claims at West Bend. “We have had a history of delivering great customer service, but the Hi Marley platform is allowing us to deliver an exceptional experience and develop relationships with our customers like never before.”

Mike Greene, CEO of Hi Marley, said “Our vision has always been to help the insurance industry fulfill its promise to help people mitigate risk during all of life’s adventures. We’ve loved working with the team at West Bend in pursuit of our goal to change the conversation between insurance companies and their customers. Just over a year after founding the company, we are honored to be recognized by SMA for our work thus far – and we’re just getting started.”

Every year, Strategy Meets Action presents the SMA Innovation in Action Awards to insurers and solution providers who are rethinking, reimagining, and reinventing the business of insurance. These companies are putting innovation into action with creative projects and initiatives and use of emerging tech and InsurTech solutions that further insurers’ progress toward the ultimate goal: becoming Next-Gen Insurers. The SMA Innovation in Action Solution Provider Awards recognize solution providers who are giving insurers the solutions they need on the journey toward becoming Next-Gen Insurers with innovative software and services.

About SMA

Strategy Meets Action (SMA), is a strategic advisory firm delivering advice, consulting services, and published research to insurers, solution providers, and InsurTech startups. We provide insights and guidance to help our clients bridge today’s business strategies, plans, and technology investments to the new world of customer experience, digital transformation, emerging technologies, and InsurTech. Exclusively servicing the insurance industry, our mission is to help our clients excel today and position for tomorrow with the right technology decisions as unprecedented changes take place in our industry. To learn more, visit us at

About West Bend Mutual Insurance Company

West Bend Mutual Insurance Company, headquartered in West Bend, Wisconsin, provides property/casualty insurance products throughout the Midwest. The company offers a broad personal lines coverage package, a full range of commercial products and services, insurance for specialty lines, and bonds. West Bend employs more than 1,200 associates and is represented by 2,300 independent insurance agencies throughout Wisconsin, Illinois, Iowa, Minnesota, Indiana, Ohio, Michigan, Missouri, Kansas, Kentucky, Nebraska, and Tennessee. The company has been rated A (Excellent) or better by A.M. Best since 1971. West Bend also consistently ranks higher than its competitors in an agency loyalty survey. Learn more at

About Hi Marley

Hi Marley is the intelligent communication platform for the insurance industry. Built by people who know and love insurance, the platform enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders. Hi Marley’s industry leading analytics deliver novel insights that fuel continuous improvement. The solution is built for the enterprise – fast to deploy, easy to use and seamlessly integrates with other core systems. Hi Marley is empowering the world’s leading insurance carriers to reinvent the customer and employee experience. Learn more at

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Media Contacts 

Hi Marley

Amy Finn, VP Marketing  [email protected]