May 18, 2020

Hi Marley Announces Partnership with American Family Insurance to Proactively, Directly and Easily Communicate with their Policyholders

Hi Marley’s AI-Powered SMS Messaging Helps AmFam Expedite Claim Resolution and Improve its Customers’ Experiences

Boston, MA — May 18, 2020 —American Family Insurance and Hi Marley are partnering to use intelligent text messaging to manage and resolve auto insurance claims. Using Hi Marley, insurance customers can efficiently arrange nearly all aspects of the claims process through convenient text messaging rather than traditional phone calls and scheduled appointments. AmFam, known for their dedication to inspiring, protecting and restoring their customers’ dreams, enlisted Hi Marley to meet a growing customer preference to conduct business via text message and support their commitment to proactive communication with their policyholders.

About American Family Insurance

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 306 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance (formerly Ameriprise Auto & Home), The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

About Hi Marley

Hi Marley is the intelligent communication platform for the insurance industry. Built by people who know and love insurance, the platform enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders. Hi Marley’s industry leading analytics deliver novel insights that fuel continuous improvement. The solution is built for the enterprise – fast to deploy, easy to use and seamlessly integrates with other core systems. Hi Marley is empowering the world’s leading insurance carriers to reinvent the customer and employee experience. Learn more at

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Media Contacts 

Hi Marley

Amy Finn, VP Marketing  [email protected]