January 27, 2026 | Gabor Tokaji, VP, Security & CloudOps, Hi Marley

Four Ways Carriers Can Benefit from Purchasing Hi Marley in AWS Marketplace

Hi Marley is now available in AWS Marketplace, simplifying and accelerating procurement, deployment and adoption for insurance carriers. This new purchasing option:

1. Combines Flexibility with Operational Simplicity

Rather than a one-size-fits-all public listing, Hi Marley is offered through private pricing in AWS Marketplace. This means carriers can work directly with the Hi Marley team on commercial terms while still benefiting from marketplace procurement. Our approach combines the flexibility of a direct SaaS relationship with the operational simplicity of AWS Marketplace, giving carriers a distinct advantage.

2. Reduces Procurement Friction to Streamline Implementation

For carriers already using Hi Marley, the impact of conversational messaging is well established. By enabling policyholders and claimants to communicate through secure, asynchronous text messaging, customers see meaningful reductions in inbound call volume, faster claim resolution, and higher customer satisfaction. Teams frequently report double-digit percentage decreases in phone calls and measurable improvements in cycle time — outcomes that directly improve operational efficiency and customer experience. AWS Marketplace helps carriers realize these results sooner by reducing procurement friction that often delays implementation.

3. Supports Broader Cloud and Financial Alignment

Availability through AWS Marketplace also supports broader cloud and financial alignment, particularly for organizations with AWS Enterprise Discount Program (EDP) commitments. By purchasing Hi Marley via private offers in AWS Marketplace, carriers can apply their spend toward existing AWS commitments, helping them maximize the value of investments already made in the AWS ecosystem. This creates a clear benefit across teams: business leaders gain access to a proven communication platform, while IT and finance teams maintain visibility, control, and predictability over cloud spend.

4. Makes Adoption Even Easier

As insurers continue to modernize their technology stacks, tools that improve customer engagement without adding complexity are essential. Offering Hi Marley through private AWS Marketplace listings ensures carriers receive pricing and terms aligned with their needs, while fitting seamlessly into existing cloud governance, security, and procurement workflows. For organizations focused on faster time-to-value, predictable spend, and better customer outcomes, AWS Marketplace makes adopting Hi Marley even easier.

To learn more or request a demo, visit https://www.himarley.com/aws-marketplace/ .

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