Hi Marley
Solutions/Service & Retention

Make Every Policyholder Interaction Easier to Navigate

Give policyholders a simpler way to get information and support while helping Service teams manage interactions. Built for P&C insurance, Hi Marley brings proactive and responsive communication together, giving carriers the flexibility to start with a messaging-first approach and expand into automation and AI as their needs evolve.

Getting started
A billing question
Adding a driver
Is this covered?
A leak at home
Someone hit my car
Upcoming renewal
I moved
Where do we stand?

Service Experiences Have an Outsized Impact on Retention

Policyholders turn to their carrier for billing and coverage questions, policy changes, documents, renewals, and other needs. Call queues, IVRs, portals, and disconnected channels can make even one interaction frustrating and erode confidence. Service organizations must strengthen the policyholder experience and support retention while managing high inquiry volumes and cost to serve. Proactive communication, convenient channels, AI and automation, and effective routing can reduce unnecessary calls, streamline routine needs, and connect policyholders with the right support.
Create Capacity

Create More Capacity for the Service Interactions That Matter Most

Hi Marley helps carriers reduce avoidable Service demand while handling inbound needs more efficiently. Proactive outreach can answer questions before they become calls and support key moments from onboarding through renewal. Messaging, routing, automation, and AI streamline inbound Service, preserving human expertise for higher-value interactions and creating a strong policyholder experience from the start.

Proactive Communication

Keep policyholders informed with timely outreach around onboarding, billing, renewals, policy updates, and other important moments, often before they need to reach out.

Inbound Service

Understand policyholder needs, resolve when appropriate, or connect them with a Service rep when human expertise is the right path.

Trusted Contact Experience

Create Continuity Across the Policyholder Journey

Hi Marley helps carriers create a more continuous Trusted Contact Experience as policyholder needs evolve. Instead of treating each interaction as a new starting point, the platform brings communication and context into one trusted conversation across Service, Claims, and the moments in between. Policyholders gain a familiar way to engage and insurance professionals see what has happened and what needs attention next.

Getting started
Lovable Insurance
Welcome to Lovable Insurance. You can reach us right here anytime, day or night.
Good to know, thanks!
Policyholder
Lovable Insurance
Anytime. Want a quick tour of what you can do from here?
Text Message
Lovable InsuranceLovable Insurance
Capabilities

Support More Policyholder Needs With Greater Flexibility

Hi Marley gives Service organizations the communication, automation, and AI capabilities to support a range of policyholder needs, from proactive outreach and routine questions to interactions that require the expertise of a Service professional.

Communicate

Keep policyholders informed and engage proactively.

  • Connect without requiring another app or login.

  • Communicate around onboarding, billing, renewals, policy updates, and follow-up.

  • Support consistent communication across 25+ languages.

Understand & Route

Streamline intake by understanding the need and determining the right path.

  • Verify the policyholder and understand what they need before a Service rep becomes involved.

  • Direct inbound interactions based on need, specialty, or business unit.

  • Use relevant context to inform how an interaction should be handled.

Assist & Resolve

Use AI and automation appropriately while keeping human expertise within reach.

  • Resolve appropriate routine needs, such as coverage questions or ID card requests.

  • Help Service reps work more efficiently.

  • Give Service reps full context so policyholders do not repeat themselves.

Learn & Improve
Service Analytics + Insights

Show interaction activity and performance to help Service leaders identify opportunities to improve.

Better Communication,
Measurable Results

35–50%
Inbound call reduction
60–90%
Voicemail reduction
30%
Cycle time reduction
4.8/5
Average customer satisfaction rating

Turn Service Efficiency Into a Retention Advantage

Reduce pressure on high-cost channels, increase team capacity, and deliver clearer communication, more convenient Service, and greater consistency to strengthen policyholder relationships over time.